“I have known Penny Bicknell since 1993. Penny understands the need to analyse data at a very detailed level to enable you to unlock insights and define clear strategy for your business or brand. During her time with myself at Lion Nathan she was responsible for a portfolio of international brands including Baileys Irish Cream and Smirnoff. It was clear even from the mid-nineties she had a talent for branding and developing action plans to grow each product she managed. In one case Baileys Irish Cream, NZ became the number one per head of population consumer of that brand surpassing Ireland.
She recently moved to the coast and I immediately engaged her to work with Tourism West Coast on the marketing plan for the brand ‘Untamed Natural Wilderness’ thru to 2025. You can judge for yourself her performance on that project as the marketing plan is available from Tourism West Coast offices.
I would have no hesitation in using her skills again if needed and recommend anyone who wishes to enhance their business or brand plans to contact Penny for help and guidance.”
Kevin Stratful, Professional Independent Director
“Over the last 20 years Penny has worked with me several times. I employed her skills as a specialist consultant to provide solutions to complex marketing and branding challenges and as Group General Manager Marketing in a very large international corporate.
In all cases Penny provided exemplary service, skill, experience and creativity to the roles and succeeded to the extent that I was keen to re-engage her services, and would do so again if I need branding or marketing solutions.
I strongly recommend Penny’s skills to anyone who needs assistance whether it be in small creative tasks or large and complex issues.”
Steve Phillips, Professional Independent Director
“Penny joined our marketing team while I was Chief Operating Officer at Brand Developers Limited. She brought valuable experience and sound processes to the business and worked well with our diverse team. No assignment was too big or too small for Penny and she could always be relied upon to deliver effective results .
I look forward to working with Penny again when the opportunity arises and have no hesitation in recommending her to others.”
Bill Highet, Chief Operating Officer, Property Brokers